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Free diagnostic

Test Your Organisation's AI Readiness

AIRETT — AI Readiness and Ethical Targeting Toolkit to assess organisations' AI readiness — is a free structured assessment for destination marketing and management organisations (DMOs), convention bureaus, business events organisations, professional congress organisers (PCOs), and national tourism organisations (NTOs).

✓ Takes about 5 minutes ✓ Instant traffic-light verdict ✓ Free — no account needed

Developed by Y.T. Anderson — doctoral researcher, University of Gloucestershire | board member, Destinations International and CityDNA | President and CEO, Visit Northern Finland

Published: July 2026 | Last updated: July 2026

Quick answer

AIRETT — AI Readiness and Ethical Targeting Toolkit — is a free self-assessment for destination marketing organisations, convention bureaus, and professional congress organisers. It measures readiness across six dimensions and takes approximately five minutes to complete. Results are instant, include a traffic-light verdict, and generate a downloadable PDF report. No account or payment is required.

What AIRETT assesses

AIRETT measures your organisation's readiness to adopt artificial intelligence responsibly across six dimensions: Strategy and Leadership, Team Knowledge and Training, Data Governance and Privacy, Ethics and Responsible Use, Tool Adoption and Operations, and Risk and Regulatory Awareness.

You answer 30 short statements about your organisation's current practice. There are no right or wrong answers — only an honest picture of where you are today.

01

Strategy and Leadership

Measures whether your organisation has made a deliberate, leadership-level commitment to AI adoption. Covers your AI strategy or plan, board awareness, named governance responsibility, budget allocation, and your approach to reviewing your AI direction over time.

5 statements
02

Team Knowledge and Training

Measures whether your team has the knowledge and confidence to use AI tools effectively and safely. Covers structured training, data sharing guidelines, prompting skills, safe experimentation, and whether staff can raise concerns about AI use.

5 statements
03

Data Governance and Privacy

Measures how responsibly your organisation handles data when using AI tools, in line with GDPR in Europe or equivalent privacy frameworks in other regions. Covers data classification, vendor assessment, Data Processing Agreements, personal data handling, and data subject rights.

5 statements
04

Ethics and Responsible Use

Measures whether your organisation uses AI in a way that is honest, fair, and transparent. Covers human review of AI outputs, bias awareness, disclosure practices, AI-generated image policies, and environmental impact consideration.

5 statements
05

Tool Adoption and Operations

Measures whether AI tools are used consistently, with oversight, and with measurable purpose across your organisation. Covers tool inventory, consistency of use, impact measurement, procurement criteria, and integration into standard operating procedures.

5 statements
06

Risk and Regulatory Awareness

Measures whether your organisation understands the legal, regulatory, and reputational risks of AI adoption. Covers awareness of the EU AI Act or equivalent regulation, risk classification of tools, incident response planning, hallucination risk awareness, and AI risk management.

5 statements

30 statements total. Each statement has four response options. Your results are calculated instantly when you finish.

What you get

✓ A clear result in about 5 minutes — no account or payment needed ✓ A printable PDF report you can share with your leadership team ✓ The option to email your results to yourself so you can revisit them later

Takes about 5 minutes. Your results are ready instantly.

Read our full FAQ on AI adoption for destination organisations →

Last updated: July 2026