Peer community
Member Exchange
A peer community for AI practitioners and destination professionals working in destination marketing and management organisations, convention bureaus, business events teams, and professional congress organisations. Share ideas, ask questions, discuss use cases, and learn from peers who are working through the same challenges.
Five conversations to get started. Open a thread to read the post and reply.
How are you handling board approval for your AI strategy?
We are at the stage of drafting our first AI strategy and need board sign-off. Has anyone navigated the process of getting leadership to engage seriously with this topic? What worked and what did not?
Which AI writing tools are you actually using day-to-day?
There are dozens of options but the marketing advice is often from vendors. Interested in what peers are genuinely finding useful for content drafting, translation, and social media — and what you have tried and dropped.
Visitor data and AI tools — how are you managing GDPR obligations?
We want to use visitor survey data to train a recommendation engine but are uncertain about our legal basis under GDPR Article 6. Has anyone dealt with this and worked through a DPA with an AI vendor?
Is anyone measuring how often your destination appears in AI search results?
We are trying to establish a baseline for how ChatGPT, Perplexity and similar tools respond to questions about our destination. Has anyone developed a monitoring approach or found tools that help with this?
AI for MICE: what are convention bureaus actually doing?
Most AI and DMO discussion focuses on leisure marketing. Interested in what peers in convention bureaus and business events teams are using AI for — particularly for bid documents, delegate engagement, and event impact reporting.
Documents, templates, links and research shared by the community. New submissions are reviewed before they appear here.
Destinations International — AI Policy Framework
A structured framework of five foundational questions to help DMOs set AI policy before adopting tools.
Shared by destinationready.ai editorial · 5 Jun 2026
Visit link →Digital Tourism Think Tank — Strategic AI Grounding for DMOs
Guidance on grounding destination AI strategy in evidence, including answer-engine discovery and visitor data.
Shared by destinationready.ai editorial · 5 Jun 2026
Visit link →Orange 142 — Practical Generative AI Use Cases for DMOs
A practitioner overview of applied generative and programmatic AI use cases relevant to destination organisations.
Shared by destinationready.ai editorial · 5 Jun 2026
Visit link →Real AI projects shared by other DMOs, plus the form to submit your own. This is the same library as Destination Toolkit → Use Cases.